Quality Analysis of SME E-commerce Web Sites

摘要：

Based on e-commerce website evaluating model WebQual?, this thesis makes appropriate revision, gives specific observation indicators to evaluate the website quality, and makes a sample survey of SME e-commerce web sites in Zhejiang province, analyzing whether the investigated companies have independent websites, whether they have web sites or pages on the third-party platform, and the overall quality of the thirdparty web sites or pages. For the quality of companies with independent websites, observation and analysis are made from the following five dimensions: usefulness, entertainment, ease of use, response time and trust It is found that SME e-commerce websites meet the basic needs of users in the aspects of information fit-to-task, appearance, structural rationality, navigation and response time, but there is still shortage in the timeliness of dynamic information release, daily website maintenance, online procurement, online after sales service and the innovation of website design.

关键词： Small and Medium-sized Enterprises (SMEs) E-Commerce Web Site Quality

作者: DONG Demin

作者单位: School of Economic and Management, Shaoxing University, P.R.China

会议类型: 国际会议

会议名称: The Tenth West Lake International Conference on Small & Medium Business(第十届西湖国际中小企业研讨会)

会议地点: 杭州

会议语种:英文

页码: 507-512

在线出版日期: 2008-10-25（万方平台首次上网日期，不代表论文的发表时间）