Market Visioning of New Product Development of SMEs: An International Comparison between China and Russia
New product development is crucial for the growth and development of small and medium-sized enterprises, so the market visioning of new product is key to new product development process and performance. Based on the seven indexes developed by Shiu and Walker, an international comparison is done between Chinese and Russian SMEs. Conclusions are drawn and future researches are discussed in the end.
Market visioning New peoduct development SMEs
GE Baoshan DONG Baobao
School of Management, Jilin University, P.R.China
国际会议
The Tenth West Lake International Conference on Small & Medium Business(第十届西湖国际中小企业研讨会)
杭州
英文
735-738
2008-10-25（万方平台首次上网日期，不代表论文的发表时间）