Determining the Level of Perceived Risk in e-business Web 2.0 Interactions
In the domain of e-commerce business it is important for the initiating agent of the interaction to analyze and consider the level of perceived risk in forming an interaction with an agent, apart from just considering the level of trust and security. By doing so,the initiating agent would have all the concepts which would assist it in making an informed interactionbased decision. But for risk analysis in e-business, it is important that the initiating agent considers and assesses it according to its object of analysis in that domain. In our previous work, we have identified the sub-categories of perceived risk in the domain of e-business interactions and proposed methodologies by which the initiating agent can quantify them. In this paper, we propose a novel approach by which the initiating agent determines the numerical level and magnitude of perceived risk by utilizing its determined sub-categories in forming an interaction with an agent.
Omar Hussain Elizabeth Chang Tharam Dillon Farookh Hussain
Digital Ecosystems and Business Intelligence Institute Curtin University of Technology, Perth, Australia
国际会议
AiR08，EM2108，SOAIC08，SIOKM08，BIMA08，DKEEE08(2008IEEE国际电子商务工程学术会议)
西安
英文
13-20
2008-10-22（万方平台首次上网日期，不代表论文的发表时间）