The Evaluation of Situational Transaction Trust in E-Service Environments

摘要：

Trust is a critical issue in e-commerce and e-service environments. In some applications (such as eBay), the trust management mechanism has been introduced to provide valuable information to buyers prior to placing orders and making payments. However, most studies and applications focus on determining the general trustworthiness of individuals but not providing transaction specific trust information that involves factors associated with forthcoming transactions. In this paper, we present a new concept -situational transaction trust, and propose a novel approach to evaluate it, which binds existing trust data with a new transaction. This can deliver more accurate trust information to buyers and prevent some typical attacks.

作者: Yah Wang Ee-Peng Lim

作者单位: Department of Computing Macquarie University Sydney, NSW 2109 Australia School of Information Systems Singapore Management University 80 Stamford Road Singapore 178902

会议类型: 国际会议

会议名称: AiR08，EM2108，SOAIC08，SIOKM08，BIMA08，DKEEE08(2008IEEE国际电子商务工程学术会议)

会议地点: 西安

会议语种:英文

页码: 265-272

在线出版日期: 2008-10-22（万方平台首次上网日期，不代表论文的发表时间）