From Information Processing to Information Flow: Application to Consumer Mind

摘要：

Information processing models have been used in marketing and advertising to analyze internal factors that may influence the flow of information in the consumer mind. These models mix information-based processes with non-informational processes. They also have incorporated non-informational analysis without exhausting the basic patterns of information flow. This paper introduces an information flow model that includes five stages: receiving, processing, creation, disclosure,and communication. Such a model provides a framework on which to base advertising than the information processing model.

作者: Sabah Al-Fedaghi

作者单位: Computer Engineering Department Kuwait University

会议类型: 国际会议

会议名称: AiR08，EM2108，SOAIC08，SIOKM08，BIMA08，DKEEE08(2008IEEE国际电子商务工程学术会议)

会议地点: 西安

会议语种:英文

页码: 602-605

在线出版日期: 2008-10-22（万方平台首次上网日期，不代表论文的发表时间）