Ascertaining the Semantic and Linguistic Level of Perceived Risk in e-Business Interactions
By analyzing the level of perceived risk in the domain of e-business, the interaction initiating agent can determine beforehand whether or not it will achieve its desired outcomes and the associated consequences to it in interacting with the other agent. In our previous work, we have proposed a methodology by which the initiating agent ascertains the numeric level of perceived risk in forming an interaction. In this paper, we propose a methodology by which the initiating agent of the interaction determines the semantic level of perceived risk, for it to be utilized while making an informed interactionbased decision with an agent.
Omar Hussain Elizabeth Chang Tharam Dillon Farookh Hussain
Digital Ecosystems and Business Intelligence Institute, Curtin University of Technology
国际会议
AiR08，EM2108，SOAIC08，SIOKM08，BIMA08，DKEEE08(2008IEEE国际电子商务工程学术会议)
西安
英文
723-727
2008-10-22（万方平台首次上网日期，不代表论文的发表时间）