Linking Strategy Orientation to Performance Based on the View of Entrepreneurship: Taking Traditional Manufacturing Industry and High-tech Industry for Instance
This article considers the relationships among the environmental characteristics, entrepreneurial orientation (EO), market orientation (MO), product strategy and firm performance to form a new analytical framework and put forward a comprehensive model and hypothesis. And then drawing upon a sample of 137 start-up firms that come from traditional manufacturing industry and high-tech industry in Chinas Northeast, it presents evidence to the model. The key conclusion from the evidence is that start-up firms in different industries have different strategy orientation (SO), firms SO is impacted by environmental characteristics. In addition, firms product strategy moderate the relationship between SO and firm performance.
environmental characteristics entrepreneurial orientation market orientation strategy orientation product strategy firm performance
Ge Baoshan Luo Zhiheng
School of management Jilin university Changchun, China
国际会议
大连
英文
1-5
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）