Analysis on the Successful Case of Efficient Supply Chain in ZARA
By searching on the efficient supply chain of ZARA which is the well-known world-level garment brand, four key links has been analyzed and three of the advanced ideas been concluded. By presenting some of the famous branded clothing in China, the paper releases to the public what is possible for those Chinese costume enterprises which can borrow the successful experience from ZARA and what is impossible to imitate ZARA for aims to propose some constructive suggestions for the development of domestic costume enterprises.
Supply chain Efficient supply chain ZARA
Qinghua Zhang
School of Information Management & Engineering, Shanghai University of Finance & Economics, Shanghai, P.R.China, 200433
国际会议
大连
英文
1-4
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）