Study on Manufacturing Supply Chain Leagile Strategy Driven Factors Based on Customer Value
Along with science and technology fast development and people living standard universal enhancement, customer demand on the scope of product and service becomes wider and wider, and their request level becomes higher and higher. Now the society has already entered the period of competition between supply chains. It is more and more impossible to achieve the target of improving customer satisfaction whilst reducing total cost for the enterprises which only depend on their own strengths to participate in the competition. Supply chain activities are beginning from customer demand, however the focal organizations are the ones pouring the original power into the whole supply chains. Based on systematic review of supply strategies and marketing segmentation based on customer value analysis nowadays, this paper makes a overall classified research of supply strategy driven factors by the effective deliveries of customer value through products and services. The achievement will support the supply strategic choice to focal enterprises and their supply chains, and will be of momentous significance for the theoretical system research of supply network strategy as well.
customer value focal enterprises market segmentation supply chain driven factors
LI Xiaomei MAO Zhaofang XIA Guohong JIA Fu
Tianjin University Science Park, Tianjin, CHINA School of Management, Tianjin University, CHINA Tianjin University Science Park, Tianjin, CHINA School of Mechanical Engineering, Tianjin University Chinese Aerospace Science and Industry Corporation, Beijing, CHINA Centre for Logistics and Supply Chain Management, School of Management,Cranfield University, UK
国际会议
大连
英文
1-4
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）