Consumers Behavior and Marketing Strategy of Wooden Kitchen Furniture
Introduction All the modem and successful enterprises are created and they focus on the customer. The knowledge of consumers behavior has as a result multiple benefits for them. This happens because, they can inform directly the enterprise about their needs. On the other hand the enterprise itself have benefits as it can win through the better understanding of consumers needs. All the above leads to a better result for the most effective application of marketing ideology and the most cost-effective use of the means (establishments, machines) and its employees, e. T.c.
Ioannis Papadopoulos
Department of Wood & Furniture Design and Technology Technological & Educational Institute of Larissa, Karditsa, Greece
国际会议
International Symposium on Wood Science and Technology(IAWPS 2008)(国际木材产品学会联合会2008学术研讨会)
哈尔滨
英文
579-580
2008-09-27（万方平台首次上网日期，不代表论文的发表时间）