Research of Customer Value Evaluation in Retail Enterprise Based on CRM
Both market needs and the development of Customer Relationship Management has meant that more attention is being paid to assessing customer value by enterprises. This paper will firstly introduce CRM and customer value evaluation then study the evaluation system of customer value based on CRM. Then according to characteristics of retail enterprise, puts forward a customer value evaluation system suitable for retail enterprises. Using the software SPSS and K-Cluster Analysis, the paper analyzes the customers which buy a certain kind of mobile telephone. Using the results of this analysis, the paper puts forward the corresponding market strategies for different customers and discusses the meaning of customer value evaluation.
K-Cluster Analysis Customer Value Evaluation Customer Classification
ZHANG Cuifen ZHOU Fang GAO Ying
Foreign language and Business Department, Chinese Women College Shandong Branch, Jinan, P.R.China 25 Departments of Information Engineering, Shandong Water Vocational College, Rizhao, P.R.China 276826 School of Management, University of Jinan, Jinan, P.R.China 250022
国际会议
2008年国际应用统计学术研讨会(2008 International Institute of Applied Statistics Studies)
烟台
英文
1-5
2008-08-14（万方平台首次上网日期，不代表论文的发表时间）