A Study of Applying Data Mining Approach for CRM

摘要：

Advancements in technology have made relationship marketing a reality in recent years. Through data mining, organizations can identify valuable customers, predict future behaviors, and enable firms to make proactive, knowledge-driven decisions. Each of the classes of customers was categorized on four CRM dimensions (Customer Identification, Customer Attraction, Customer Retention and Customer Development) and seven data mining functions (Association, Classification, Clustering, Forecasting, Regression, Sequence Discovery and Visualization). This paper presents a roadmap to guide future research and facilitate knowledge accumulation and creation concerning the application of data mining techniques in CRM.

关键词： Customer Relationship Management CRM Data Mining Classification

作者: CHEN Zhangliang

作者单位: Shandong Institute of Business & Technology, Yantai, P.R.China, 264005

会议类型: 国际会议

会议名称: 2008年国际应用统计学术研讨会(2008 International Institute of Applied Statistics Studies)

会议地点: 烟台

会议语种:英文

页码: 1-5

在线出版日期: 2008-08-14（万方平台首次上网日期，不代表论文的发表时间）