Application of ID3 Algorithm in Customer Classification Based on CRM
With the development of data management technology and the explosive growth of customers data, the combination of decision tree technology and customer classification becomes the main method of modern management. Firstly, this paper introduces Customer Relationship Management and the decision tree techniques, and then analyzes the ID3 algorithm of decision tree and its practical use in customer classification. According to analytical results from practical instance, the paper summarizes rules of customer classification, puts forward corresponding marketing strategies to different customers, and discusses the meaning and value of decision tree analysis technology in the customer classification. The study is helpful for enterprises to command market better and find latent customers.
Decision Tree Analysis ID3 Algorithm Customer Classification
ZHANG Xuecheng WANG Yunxiao FENG Dezhen
Network Center, Qufu Normal University, P.R.China 276826 Departments of Information Engineering, Shandong Water Vocational College, Rizhao, Shandong, P.R.Chi School of Mechanical Engineering, University of Jinan, Jinan, Shandong, P.R.China, 250022
国际会议
2008年国际应用统计学术研讨会(2008 International Institute of Applied Statistics Studies)
烟台
英文
1-5
2008-08-14（万方平台首次上网日期，不代表论文的发表时间）