Research on Tactics of Corporate Citizenship Engaging in Social Welfare Activities

摘要：

Corporate citizenship has been around in various forms and to different degrees for several centuries, some of the most ancient being in the Chinese tradition (J. Smith, 1987; Lum, 1985; Twitchett, 1959). The interest in maintaining a healthy society is present in business culture because it helps to create a climate to do well in business. Good corporate citizenship indicates that it is a new idea, which results in combination intrinsic enterprises benefit with extrinsic social demand. Practice proves that corporation will achieve business purposes by common contribution, topic contribution or plan of public relation (PR), collaboration with NPO and establishment of Charitable Fund Association.

关键词： Corporate citizenship Research Social welfare Tactics

作者: Tian Xueying Cai Ning

作者单位: College of Public Administration of Zhejiang University, P.R.Hangzhou, 310027, China

会议类型: 国际会议

会议名称: 2008年国际应用统计学术研讨会(2008 International Institute of Applied Statistics Studies)

会议地点: 烟台

会议语种:英文

页码: 1-7

在线出版日期: 2008-08-14（万方平台首次上网日期，不代表论文的发表时间）