An Analysis of Consum ption Features and Influential Factors in Chinas Book Market
With the deepening of the reform of the publishing system, the book market of China has obtained continuous development. Book species, new published species and sales of books increased year by year. In addition, the total consumption of books maintains the good growth momentum. However, compared with those developed countries, the average consumption level is rather low. Book consumption in China is mainly concentrated in textbooks of primary and secondary school as well as cultural, educational books, and the consumption structure is irrational. As a result, serious problems such as structural surplus and excess inventory have arisen. Through data analysis, the paper comes to the conclusion that income, price, digital publication and topic choosing are the main factors that influence book consumption in China.
book consumption features influential factors sales volume
Wang Guanyi Fu Haiyan
Being Institute of Graphic Communication, Being, China, 102600
国际会议
2008年国际应用统计学术研讨会(2008 International Institute of Applied Statistics Studies)
烟台
英文
1-6
2008-08-14（万方平台首次上网日期，不代表论文的发表时间）