Market Share Analysis and Promotion Decision-making Optimization Based on Markov Chain

摘要：

This paper briefly introduced the basic principle of Markov chain, by constructing the product transition matrix, made empiric analysis on the milk market shares in Weifang City in Shandong Province based on Markov model. According to the analysis above, the author put forward the different sales promotion scheme.

关键词： Markov chain Market share Promotion decision-making

作者: WANG Guang-qi XU Xiaohong WEI Jian-ping

作者单位: School of Economics & Management, Weifang University, P.R.China, 261061 School of Law,Weifang University, P.R.China, 261061

会议类型: 国际会议

会议名称: 2008年国际应用统计学术研讨会(2008 International Institute of Applied Statistics Studies)

会议地点: 烟台

会议语种:英文

页码: 1-7

在线出版日期: 2008-08-14（万方平台首次上网日期，不代表论文的发表时间）