Design of Platform System of Cigarette Industry and Commerce Synergy Marketing Based on ERP and CRM Integration

摘要：

In China the synergy marketing system of cigarette industry and commerce is becoming more and more institutionalized and normalized, which brings about an advance in tobacco enterprise.Considering the business requirement of cigarette industry and commerce synergy marketing(CICSM),the design of platform system of cigarette industry and commerce synergy marketing based on ERP(Enterprise Resource Planning) and CRM(Custorner Relation Management) integration including its design proposal, function model and implement, is presented in this paper. The presented platform system supports the strong function of aiding synergy marketing, integrated management and decision making so as to realize effectively resource allocation optimization and benefit maximization.

关键词： Industry and commerce synergy marketing Platform ERP CRM Cigarette enterprise

作者: Luo Yanhui

作者单位: School of Automation Science and Engineering, South China Univ.of Tech., P.R.China, 510640

会议类型: 国际会议

会议名称: The International Conference on Management of Technology(2008太原技术管理国际研讨会)

会议地点: 太原

会议语种:英文

页码: 780-785

在线出版日期: 2008-08-01（万方平台首次上网日期，不代表论文的发表时间）