Yes, There is a Correlation - From Social Networks to Personal Behavior on the Web
Characterizing the relationship that exists between a person’s social group and his/her personal behavior has been a long standing goal of social network analysts. In this paper, we apply data mining techniques to study this relationship for a population of over 10 million people, by turning to online sources of data. The analysis reveals that people who chat with each other (using instant messaging) are more likely to share interests (their Web searches are the same or topically similar). The more time they spend talking, the stronger this relationship is. People who chat with each other are also more likely to share other personal characteristics, such as their age and location (and, they are likely to be of opposite gender). Similar findings hold for people who do not necessarily talk to each other but do have a friend in common. Our analysis is based on a well-defined mathematical formulation of the problem, and is the largest such study we are aware of.
Social Networks Instant Messaging Search Demographics
Parag Singla Matthew Richardson
University of Washington Seattle, WA, USA Microsoft Research Redmond, WA, USA
国际会议
第十七届国际万维网大会(the 17th International World Wide Web Conference)(WWW08)
北京
英文
2008-04-21（万方平台首次上网日期，不代表论文的发表时间）