Influencers and Their Barriers to Technology

摘要：

Modern Day Marco Polos, young influencers in emerging markets who have more access to technology than their peers, often act as the gateway to new websites and technology in their respective countries. However, as they influence their peers through account gifting, they are often met with barriers such as language.

关键词： Emerging markets International Ethnography

作者: Ann Hsieh Todd Hausman Nerija Titus

作者单位: Yahoo, Inc.701 First Ave Sunnyvale, CA 94040 Yahoo, Inc.701 First AveSunnyvale, CA 94040

会议类型: 国际会议

会议名称: 第十七届国际万维网大会(the 17th International World Wide Web Conference)(WWW08)

会议地点: 北京

会议语种:英文

在线出版日期: 2008-04-21（万方平台首次上网日期，不代表论文的发表时间）