The QoS of Web Service for Different Service Based on Customer Segments in CRM

摘要：

Customer Relationship Management (CRM), alongwith ERP and SCM, is called three magic weapons ofmodern enterprises to enhance their competitions. It isnot only a management idea, but also a new-stylemanagement and operational method system. Someconcepts related to CRM are introduced, the importanceof selection and differentiation of customers areanalyzed, a newly academic architecture-sCRM basedon Web Service platform is put forward to providedifferent-level services for different customer segments,and finally comes the conclusion and further researchon sCRM.

作者: Wei Du

作者单位: College of Management,University of Shanghai of Science and Technology Shanghai,P.R.China

会议类型: 国际会议

会议名称: The 8th International Conference on Computer Supported Cooperative Work in Design(第八届计算机支持的协同工作设计国际会议)(CSCWD2004)

会议地点: 厦门

会议语种:英文

页码: 401-405

在线出版日期: 2004-05-26（万方平台首次上网日期，不代表论文的发表时间）