Research on Model-based Optimization Decision of Combinatorial Demand Forecast and Marketing Mix Tactics

摘要：

It is an important issue to embrace marketopportunities,and optimize the management decisionfor enterprises.This paper presents an automaticselection principle of combinatorial forecast based onrule reasoning and marketing mix tactics.Anoptimization model of marketing mix based on forecastis established It is of practical significance to improvethe ability,of taking market opportunities,decisionmaking level and market competitiveness.

关键词： Rule Combinatorial forecast Marketing Mix Tactics Optimization Decision

作者: Fugen Song Ji Miao

作者单位: Glorious Sun School of Business and Management,Donghua University,Shanghai P.R China,200051

会议类型: 国际会议

会议名称: 2008 3rd International Conference on Intelligent System and Knowledge Engineering(第三届智能系统与知识工程国际会议)(ISKE 2008)

会议地点: 厦门

会议语种:英文

页码: 1443-1447

在线出版日期: 2008-11-17（万方平台首次上网日期，不代表论文的发表时间）