Value Analysis on Brand Strategy and Design Management

摘要：

With Chinas accession to the WTO,Chinese enterprises face tremendous opportunities and challenges.After years of capital accumulation,they have exceeded the initial venture capital bottleneck,many enterprises are no longer satisfied with producing productions of low technology,serious resource consumption,and they do not want to become the most low-end in the chain of the global industry and market.This paper aims to study and analyze the relationship of enterprise design management and the brand strategy,describes the design managements role in enhancing brand value and the importance of brand value to the product innovation.We should increase brand awareness,enhance brand value,integrated enterprise resource,create enterprises culture image of the brand,produce high value-added products,form a core competitiveness of enterprises,so as to make enterprises bigger and stronger.

关键词： Brand strategy Design management Value analysis

作者: Li Jichun

作者单位: School of Art and Design,Hubei University of Technology,P.R.China,432200

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）