Research on a New E - Commerce Marketing Mode of Live Video Based on P2P

摘要：

It is an irreversible trend to accelerate E-Commerces development by introducing advanced B2B (Business to Business) marketing approaches and implementing internet-oriented E-Commerce mode innovation.With the aim of success in cut-throat competition in E-Commerce market driven by maturity and diversity of customers preference,a new E-Commerce marketing Mode named Livetrade is proposed which is an innovated live video platform between domestic producers and potential overseas customers based on P2P (Peer to Peer) stream media technology.This paper is to seek the feasibility of this new E-Commerce marketing mode through the analysis of its marketing mode,technology support,competition barrier as well as advantages and innovations combined with the case study of its application in Annual Home Electronics Exhibition in Ningbo.

关键词： Live trade E-Commerce Marketing mode

作者: Zhong Youlin

作者单位: Glorious Sun School,DongHua University,Shanghai,P.R.China,200051

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）