Customer Lock-in Marketing Strategy Analysis in Market Subsection

摘要：

In contemporary marketing theory,more care is being given to the relation marketing,and traditionally marketing strategy based on 4Ps (product,promotion,price,place) is neglected and ignored.The paper thinks the deflection is not right,and the traditional marketing theory contains some factors and components of contemporary customer lock-in marketing theory,thus traditional marketing theory based on marketing subsection is still important.This paper has analyzed the function of traditional marketing strategy in contemporary and the essence as well,and probed the tactic of how to utilize the marketing subsection to meet the need customer lock-in strategy.

关键词： Marketing subsection Customer lock-in Strategy

作者: Wei Shan

作者单位: School of Management and Economics,Wuhan University,Wuhan,P.R.China,430072

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）