The Innovative Closed Loop Model of the Product Sale Based on the Experience Marketing
The product sale tache is the key of the whole contact between the enterprises and the customers.The trend of the world economy jointing to be a whole body enlarges our choosing range.The attraction of the commodity and the service themselves weakens.More and more people turn to care their potential feelings from the service process.But the standardization of the commodity and the service obliterates the individual taste.The experience products interaction is necessary to be in fashion.This paper will discuss what the experience marketing is and how to design the innovative product sale model scientifically.
Experience marketing Product sale Closed loop Automobile
Tong Lili Li Xiaowen
Economics and Management School,Beijing University of Posts and Telecommunications,Beijing,P.R.China,100876
国际会议
第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)
武汉
英文
2008-10-26（万方平台首次上网日期，不代表论文的发表时间）