会议专题

Applications of Information Technology and Innovation in Retailing

This paper presents the applications of Information Technology and innovation in retailing.The retail market is a state of exponential growth.Retailing includes all the activities involved in selling goods or services for the final consumer.These activities include demand and sales forecasting,inventory management,store management,transportation etc.Information technology has the capability of electronically input process,store,and output,transmit,and receive data and information.It plays a very important role in todays business world.New technologies evolved in retailing are Radio Frequency Identification (RFID),Personal software agents (PSA) ,Smart Operating Solution ,and Point of Sale (POS).The result indicates that,retail complexities may reduce with the help of Information Technology solutions.The right solution can result in improved productivity and major cost saving through key advantages such as more accurate supply chain,forecasting and better inventory management.It also help retailers to solve major problems related to customer services like customer loyalty and customer satisfaction.

Information technology Forecasting Radio frequency identification Personal software agents Point of Scale Smart operating Solutions Retail

Naorem Durgesh Kumar

School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070

国际会议

第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

武汉

英文

2008-10-26(万方平台首次上网日期,不代表论文的发表时间)