Analysis on Improving Enterprises Competitive Advantages by CRM

摘要：

Based on B.Werner Felt and J.Barneys Competitive Advantage Resources Theory,this paper adopts Gallup Path Model of Enterprise Competitive power Growth in analyzing the process of improving enterprise core competitive power with CRM operation.Finally,the author put forward a model of CRM promoting enterprise value,by which we can demonstrate clearly how CRM aid corporations to obtain and promote core advantage.In brief words,CRM do it by changing product function mainly.

关键词： CRM Gallup path A model of “CRM promoting enterprise value

作者: He Feiyun

作者单位: School of Bbusiness Administration,Jiangxi University of Finance & Economics,Nanchang,P.R.China,330013

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）