Value of Chinese Electric Appliances in Revolutionizing Consumer Life Style in Tanzania

摘要：

Since the information of consumer life style is key to developing products,suggesting promotional strategies and even determining how best to channel their products.Once the functional benefits from a purchased product are met,the customers mind moves to other needs,which are intangible,emotional and often irrational.The article aims to identify the Tanzanian customers emotional perception of electric appliances imported from China.In perceiving goods brand benefit that consumer will recognize as something important.

关键词： Electrical appliances Emotional benefits Lifestyle

作者: Abdulla R. Abdulla Nussura H. Hussein Yuan Guohua

作者单位: School of Management,Wuhan University of Technology,Wuhan,P.R.China 430070

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）