Research on the Objective System of Customer Communication Based on Precision Marketing

摘要：

Customized communication with the customers is the core of precision marketing,and the effective communication with the objective system is the key to the success of customer communication.Based on the analysis of the concept,the features and the major tasks of precision marketing,the paper discusses the factors that influence the construction of the objective system of the customer communication based on precision marketing.It puts forward the three-level objective system for the customer communication based on the precision marketing,including the general objective,sub-objective and specific objective.

关键词： Precision marketing Customer communication Objective system

作者: Cheng Yanxia Wu Haihuan

作者单位: School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）