The Strategic Innovation of Mountain Scenic Area Based on Value Migration

摘要：

At present,the phenomenon of value migration in many industries have been paid more and more attention.Many scholars have implemented preliminary researches on the phenomemon of value mirgration in some industries,such as computer and automobile industry.However,there are less reserches on the value migation in tourism industry.Based on this background,this paper applies the theory of value migation to probe the stratigic innvation of mountain scenic area.Firstly,the paper analyzes the structure of tourism industrial value chain.Then it discusses how the value migrates in the industrial value chain.At last,it proposes the strategic innovation patterns of mountain scenic area.

关键词： Mountain scenic area Industrial value chain Value migration Strategic innovation

作者: Zheng Xiang Lei Yujuan

作者单位: School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070;Lushan Scenic and Histori School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）