Design Management——The New Engine for Chinese Enterprise Innovation

摘要：

Design,playing the key role in creating products high added value,holds the key to the success of products competition in the market.Design management plays an increasingly important role in current enterprises operation and development,not only influencing the whole product design process,but also making differences in enterprise innovation.The formulation of innovative strategies,creation of innovative culture,group-internal communication on innovative ideas,and acquisition of talents with leadership attribute,all these are the new engine of design innovation,and are also the functions of design management.Only by bringing industrial design into systematic management,which is then carried out and fully implemented on scientific and even philosophical level can commercial strategies be transformed into companies executive power,providing inexhaustible impetus for the independent innovation of Chinese enterprises.

关键词： Design Design management Business innovation

作者: Wang Yan

作者单位: School of Art and Design,Wuhan University of Technology,Wuhan,P.R.China,430070

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）