Study on the Management of Enterprise Design Image

摘要：

The power of image has becoming one focus point in the competition of enterprises.Good enterprise image and product image cant be separated from outstanding design and effective design management.They can help enterprises to establish good images through effective product development and design system.Under the instruction of image integration strategy,enterprise should manage and combine the product image,the visual image and the environment image effectively through a series image design.The integration of design image can transmit the profound cultural background,the spirit of enterprise,business vision,corporate culture and objectives effectively to the community.And the design value will shift to the corporate brand by the accumulation of design gradually.

关键词： Design management Design image Integration strategy Corporate image

作者: Guo Qinghong

作者单位: School of Art,Dalian Jiaotong University,Dalian ,P.R.China,116028

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）