Uncertainty and a Firms Entry Mode: the Role of Knowledge

摘要：

The decision of mode of entry and knowledge should be simultaneously considered when an MNC expands into a foreign market.Previous studies tend to view them in isolation,mainly focusing on minimizing the transaction cost,and their conclusions are partial and may be untrue in volatile environments.Knowledge is the source of sustainable competitive advantage of a firm,and should be taken into consideration while the firm makes the choice of mode of entry.This paper analyzes the role of knowledge and its influence on a firms mode of entry when deciding to expand overseas and puts forward some suggestions.

关键词： Entry modes Knowledge External uncertainty Internal uncertainty

作者: Lin Feng Xu Jinfa Dong Linqian

作者单位: School of Management,Zhejiang University,Hangzhou,P.R.China,310058;School of Economics and Managemen School of Management,Zhejiang University,Hangzhou,P.R.China,310058 School of Economics and Management,China Three Gorges of University,Yichang,P.R.China,443000

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）