Research on “Going out Path and Mode of Tourism Enterprises in China
With the deepening of economic globalization and gradual opening of Chinese tourism market.The transnational enterprises accelerate the contention of the tourism l market share in our country with their advantages; this makes the market competition of hotel in our country fiercer and fiercer.Tourism enterprise definitely should going out,participate in international competition,utilizing the opportunity of liberalization of trade.When tourism enterprises enter international market,the first assignment is to decide which the optimum going out path and mode.In view of the above,this paper proposed s going out seven fundamental path which is international tourist service,promotion place building,cross-border service,management contract,franchise operation,green land investment,merger and acquisition,basing on the existing development of Chinese tourist industry,then,concluded three going out modes which is export,contract and invest,according to service export,agreement signs and capital devotion.
Tourism Enterprises Going out Path Mode
Liu Mingjian Gan Xuejuan
Academy of Tourism Development,Hubei University,Wuhan,P.R.China,430062;Zhongnan University of Econom Academy of Tourism Development,Hubei University,Wuhan,P.R.China,430062
国际会议
第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)
武汉
英文
2008-10-26（万方平台首次上网日期，不代表论文的发表时间）