Identifying and Improving Core Competitiveness of Mountain Tourism Scenic Area: A Case Study of Mt.Lushan

摘要：

At present,with the fast development of Chinese tourism industry,the tourism scenic area faced more serious competition than before,tourism scenic area is necessary to cultivate own core competitiveness for creating long-term competitive advantage.This paper analyzed the connotation of core competence of tourism scenic area,then the author proposed the identifying and improving approach of core competitiveness of mountain tourism scenic area and carried out empirical study of Mt.Lushan.The result of empirical study described that core competences of Mt.Lushan scenic area include capability of natural resources development,cultural resources development,ecological protection and management of scenic area residents.Finally,this paper offered some recommendations for Mt.Lushan based on its improving of existing and potential core competitiveness.

关键词： Mountain tourism scenic area Mt. Lushan Core competitiveness

作者: Jin Hong Li Min

作者单位: School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070;School of Business Admini School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070;Jinan Foreign Affairs Off

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）