Investigation of Five Elements of the Industry Periodicals Operation Pattern in China

摘要：

In this article,the relations of the five elements of the industry periodical operation pattern are analyzed at large.According to the periodical operation rules,based on his experience of nearly 30 years practice,the author systematically expatiates the mutual relations and essential characters of the five elements,including talents,orientation,content,advertising and release.With statistics from the reader market investigation and the analysis of the weight of each element,a new pattern is summed up: a four-wheel chariot pattern with the talent as the core,orientation and content the guide and advertising and release the aid.

关键词： Industry periodical Operation pattern Five basic elements

作者: Qin Chunyu

作者单位: School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）