Recycling Tetra Pak Aseptic Packages as a Green Business in Ecuador
Environment sustainability is not simply a matter of compliance or risk management.Business is increasingly recognizing the many competitive advantages and business opportunities to be gained from eco-sustainability and green marketing.Many companies are applying the societal marketing for differentiated products; they have improved the brand equity and increased their performance.This paper presents green marketing; how the strategy introduces a new product in competitive market from chipboard,plaster board and Medium Density Fiberboard (MDF) in Ecuador which does not maximized the recycling industry.The tetra Pak panel board gives benefit to the society.It ensures the reduction of waste,generates jobs and will be an example to build new green business.The customers have a new alternative to their furniture and the investor a profitable business.
Tetra pak packages Panel board recycled Recycling Green marketing Sustainable development
Diana Del Rocío Barreno Gilbert
School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070
国际会议
第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)
武汉
英文
2008-10-26（万方平台首次上网日期，不代表论文的发表时间）