Research on the Market Conduct of Chinese Automobile Industry Based on Game Theory

摘要：

Based on the game theory,this article analyzes the conduct of China through different aspects of Nash Equilibria and elaborates the practical performance that enterprises take to dispatch their resources and choose the right markets.Through the obtaining of the Game Theory on the ground of the historical record of market conducts and its respective marketing fruits,this article tries to find out the mixed and appropriate strategies in order to make a reference for relative companies.

关键词： Industrial structure Chinese automobile industry Game theory Nash equilibria strategy

作者: Zhao Wei Cheng Jinhua

作者单位: School of Economics and Management,China University of Geosciences,Wuhan,P.R.China,430074;School of School of Economics and Management,China University of Geosciences,Wuhan,P.R.China,430074

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）