Internet Marketing and Innovation Strategies: A Study of Chinas Hotel Industry
At present,the hotel industry has become one of the most energetic and potential industries of China.Developing internet marketing capabilities is the strategic consideration for the hotel industry to optimize its customer source market and deliver innovative products.It is also a necessity for the hotel industry to participate in the market competition,achieve sustainable development and establish the hotel brand awareness.Developing hotel marketing capabilities through internet has already become the new content of the competitive environment.However,looking at the current situation of internet marketing of Chinas hotel industry,many problems can be pointed out.Aiming at these problems,this paper adopts the methods of induction and system analysis,and,has explained the current situation of internet marketing of Chinas hotel industry.The necessity of and existing problems in developing internet marketing capabilities of Chinas hotel industry have been analyzed,and corresponding innovation strategies have been proposed.Finally a conclusion has been presented in the end.
Internet marketing Innovation Strategy
Cheng Congxi Qi Huaqing Zhou Xiao
Economy and Management College,Wuhan Polytechnic University,Wuhan,P.R.China,430023
国际会议
第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)
武汉
英文
2008-10-26（万方平台首次上网日期，不代表论文的发表时间）