Study on the Strategy Innovation of Enterprise and Acquirement of First-mover Advantage

摘要：

How to make choice between strategy innovation and strategy following? Whether the position of first mover could bring enterprise competitive advantage? These are the questions that enterprises pay much attention to.This article analyze the technology and market factors that affect the first-mover advantages based on the conception of strategy innovation and strategy following.Then it proposes the possibility of acquiring first-mover advantage through strategy innovation and the key resources needed.

关键词： Strategy innovation Strategy following First-mover advantage

作者: Liu Guodan Diao Zhaofeng

作者单位: School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070;Shenyang Chavsr Corporati School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）