Study on the Choice of the Multi-national Competitive Strategy to the Chinese Manufacturing Enterprises in Chang Jiang Triangle Plain
The insufficiency of the self-innovative capacities and the lack of the social organizational resources to the Chinese manufacturing industry lead to a long stay in the low section of the global value chain,which gravely curbs its profit-sharing level in the chain.A long-term squeeze during the profit distribution in the global value chain is finally shifted to the Chinese labor,the natural resources and the environment in China.The shift has brought China cheap labor forces,worsened natural resources and environment,which is a massive challenge to the Chinese manufacturing enterprises.So this paper has made a study on how to face and manage the above challenge for the Chinese manufacturing enterprises.Based on the analysis to the cases of the Chang Jiang Triangle Plain,the paper has analyzed the competitive strategy in the conditions of the global value chain in the angle of the evolutionary game theory and expounded that the Chinese manufacturing enterprises are obliged to transfer their competitive strategy to the multi-national competitive one as soon as possible ,make a full use of the advantages of the global value chain to develop and upgrade the global productive service sector in order to achieve the shift from the low section to the high of the global value chain.In the end,it explores the foundation and the main approach to carry out this shift.
Global value chain Competitive strategy Evolutionary game theory
Li Zhihong Liang Dong
Business School,Jiang Han University,Wuhan,P.R.China,430056
国际会议
第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)
武汉
英文
2008-10-26（万方平台首次上网日期，不代表论文的发表时间）