Innovative Strategies for Market Leadership: The Case of Vodacom-Tanzania

摘要：

Whether a firm is the first or second to enter a market,it has to compete to win market share and maintain its position or out compete its rivals.Therefore firms need to be innovative all the time to discover new strategies so as to win more market share and realize more profit.This paper examines market leadership in the telephone industry in Tanzania.There are five telephone operators in the market (TCRA,2007).Of all the five telephone operators Vodacom-Tanzania has acquired market leadership and is firmly maintaining its position in the country.The paper examines Vodacoms innovative strategies and its success at the expense of other operators in the industry.

关键词： Innovative strategies Market leadership Vodacom-Tanzania

作者: Onesmo Stephen Chawala

作者单位: School of Management,Wuhan University of Technology,P.R.China,430070

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）