Research on Push Approaches of Corporation Strategic Innovation

摘要：

Strategic innovation is vital strategic behavior for corporations,the push approach is significantly correlated with success of strategic innovation.Based on former researches,this paper summarizes four push approaches of corporation strategic innovation: marketing push approach,first-line manager push approach,top manager push approach and associated push approach,and constructs comparison methods for these four strategic innovation push approaches,finds that each approach has its own characteristics and scope of application through comparison.It is concluded that different push approach is matched with different strategic innovation model,and corporations should select strategic innovation push approach flexibly according to different business environment.

关键词： Corporation strategic innovation Innovation participants Innovation push approach

作者: Xiang Yu Diao Zhaofeng

作者单位: School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070;Wuhan Wangjiadun Construc School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）