Research on Enterprise Operation Innovation Based on Customer

摘要：

In the era of customer economy,customers are becoming the core of competitive focus.The customer operation mode and product operation mode were compared based on customer economy affecting enterprise operation.The results showed that customers were important assets of enterprise and decided the value of enterprise,the enterprise should turn operating object from product to customer and apply customer operation mode.The main content,characteristic and advantages of customer operation mode were explained,and the operating tactic and suggestion on how to carry out it was presented in this paper.The results can help the enterprise apply customer operation mode to obtain sustainable customer competitive superiority.

关键词： Customer economy Customer operation mode Tactic Suggestion

作者: Zhang Jianli

作者单位: School of Economics and Management,Xian Technological University,P.R.China,710032

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）