Research on Cultural Innovation of SMEs in Pearl River Delta Region Based on Strategic Matching

摘要：

A huge number of SMEs play an important role in Chinas economy and have made a significant contribution to the rapid economic development,how to keep sustainable growth of SMEs has been a concerned issue both in business and in academia.In this paper,cultural innovation with strategic matching is deemed to be the main way in which SMEs can obtain sustainable growth.Combined with organizational culture theories,the conceptual of cultural innovation model of SEMs is constructed by taking the SMEs in Pearl River Delta region as an example in this paper.In the end,the guiding principles of corporate innovation for SMEs are discussed in order to ensure the model more operational.

关键词： Corporate culture innovation SMEs Strategic matching Conceptual model Guiding principles

作者: Cheng Chunhua Ma Shenghui

作者单位: Business Management School,South China University of Technology,Guangzhou,P.R.China,510640

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）