Risk Analysis on Product Innovation in View of Principal-Agency

摘要：

How to promote the product innovation to reduce the risk of product innovation is researched by the scholars from the viewpoint mainly emphasized on the product creativity,design,production and marketing.It is discovered by the principal-agency model analysis that the proportion of innovators cost compensation is raised to drive the innovational enthusiasm including both innovator and investor in the product innovation,thus the product innovation risk is reduced.If the assignment proportion of investor in innovation income is controlled in the scope of the ratio of capital contribution,both increase the enthusiasm in the product innovation.As a result the product innovation risk is reduced.

关键词： Principal-agency relationship Product innovation Risk

作者: Xu Heqing

作者单位: School of Business Administration,Zhejiang Gongshang University,Hangzhou,P.R.China,310035

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）