Creative Thinking on Modern Products Advertising Innovation
The modern advertising creation firstly needs abstract (logical) thinking to expand information,then needs image thinking as a bridge to get the answer.Fortunately,Chinese and even the oriental traditional image thinking pattern has given us the birthright overall thinking and delicate emotion,which makes our advertising creativity has its unique charm.However,the development of advertising industry isnt simply an artistic creation,as a market behavior,the advertising creation needs to adopt the rhythm and the rules of the market.How to complete the advertising creation and production quickly and in high-quality is the most concerned thing for all advertisers.International advertising companies have the advantages of personal equipment and management experience,leaving aside the gap between hardware,the status of Chinas advertising industry is that the competition of employees in middle and low end is serious but high-end talents are in scarcity.However,for the further development as a creative industry,the high-end market of the advertising industry must be well developed.Therefore,the training of personnel should become the primary task of Chinas advertising industrys development,and the liberation of thinking should bear the brunt.In this paper,based on the analysis of the international advanced creative thinking pattern,the principle of information classification and nine classification criteria were put forward as reference.The information classification is a kind of abstract for all thinking tactics,the abstract is to facilitate the understanding and innovation of all creative strategies.
Thinking pattern Innovation Information classification Creativity
Xiong Wenfei He Fang
School of Art and Design,Wuhan University of Technology,Wuhan,P.R.China,430070
国际会议
第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)
武汉
英文
2008-10-26（万方平台首次上网日期，不代表论文的发表时间）