An Empirical Analysis of FFE Innovation of NPD in Japanese Companies

摘要：

Recently,increased attention has been paid to the front end of New Product Development (NPD).In this paper,we report on the key factors for success with regard to the front end activities of NPD in 513 Japanese companies.We develop and test a causal model of relationships among key variables relating to the front end factors and success.The causal model is tested with AMOS using information from 513 completed NPD projects from Japanese manufacturing firms.The results of this study provide more evidence to previous research regarding the strong positive effect of FFE activities on NPD success.

关键词： FFE NPD Market uncertainty Technical uncertainty Initial planning

作者: Cao Yong Zhao Li Chen Rensong Na Gahira Akio

作者单位: School of Management,Huazhong University of Science and Technology,P.R.China,430074 Management of Science and Technology Department,Tohoku University,Japan,980-8579

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）