Grasping the Great Elephant:Paradigms and Methodology of Strategic Management
Developing strategy is like understanding an elephant: people are always trying to explain the entire elephant while just grasping a part of it. This paper tries to use the concept of paradigm to trace the development of strategic management theory by examining the research premises using the Anthony-Ansoff-Andrews paradigm and the new paradigm of strategic management.After analyzing the different characteristics of these two paradigms, the paper proposes two different decision-making patterns-the time-point decision-making pattern and the process decision-making pattern. In addition, this paper proposes that new methodology and analytical tools be applied to meet the requests of the new paradigm of strategic management. Finally, the paper introduces the science of complexity and systems thinking methodology which is useful to deal with the problems of dynamics and complexity.
Strategic Management the Anthony-Ansoff-Andrews Paradigm Decision-making Pattern Methodology
Jiyong CHEN Shanshan ZHANG
School of Economics and Management,Wuhan University,China
国际会议
南京
英文
404-411
2008-06-06(万方平台首次上网日期,不代表论文的发表时间)