Market Entry Strategies of Chinese Car Manufacturers in Europe-Esp. Germany
Companies from China are producing their goods not any more solely for the Chinese market, but offer their products in foreign markets and are hence in competition with companies of the western industrial countries. Products Made in China belong in many different areas to the standard available products in Europe and the US. Since 1997 the export volume of China has grown from 187.7 Billion USD to 249.2 Billion USD in 2000 and to 772 Billion USD in 2005. Chinas main trading partners are the US, Hong Kong, Japan and South Korea. Within the European Union, Germany illustrates the most important (German Embassy Peking 2006; Heinzlmeir 2007 ). In the meantime products Made in China are commonly used by German consumers mainly in the areas of textiles, toys and consumer electronics. Now China starts, as the third biggest automotive manufacturing country worldwide, to close the existing gap in the automotive sector and to fulfil the market entry in Europe.Chinese automotive companies are manufacturing for years European and American models in joint ventures and co-operations with the particular manufacturers, which were depending on a co-operation with a Chinese manufacturer to enter the Chinese market. Based on the joint venture experiences, its own models were developed, which shall not only be distributed in China, but also in Europe and the US. Brilliance BS6 illustrates one example in this context. However, the market entry in Europe and America is still at the beginning. But it assumed that Chinese automotive manufacturers will be established on the European market in a few years. Therefore, this issue is closely followed and controversy discussed by the broad public, the automotive manufacturers and associations. Within the paper, the market entry of Chinese manufacturers and the existing market potential in Europe will be analysed. As basis for the analysis, expert interviews with importers and distribution partners of Chinese automobiles are provided.
market entry strategies Chinese antomotive market Germany
Kai-lngo Voigt
国际会议
竞争与伙伴关系：中国与欧盟经济贸易关系热点问题国际学术研讨会
北京
英文
184-221
2008-04-12（万方平台首次上网日期，不代表论文的发表时间）